Hubway in Xujiahui Shanghai?

Bicycle rental in the Xujiahui area. I cannot figure out how it works though. 

The Xujaihui area is quite fascinating. It is a stop for many electronics shopper because it has a high concentration of "digital" product malls at the main area near the subway stop. But the history of the place is more interesting -- an area that used to be owned by a family of the descendents of a scientist.